The ability to monetize your social media channels is arguably one of the biggest challenges facing communicators and PR professionals. Sometimes it may feel akin to rolling a peanut up a hill. But correlating your social platforms to the top and bottom lines is not beyond the realm of possibility. It just takes a different mindset.
The New York Times’ list of its most visited content of 2013 holds a couple key lessons for communicators.
This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.
In an age of sound bites, acronyms and 140-character messages, the long form letter is still a great way to communicate ideas.
Whether or not the stifled entry- or mid-level employee wants to admit it, good leadership quells anxiety, even in the face of unsolvable problems.
In honor of Martin Luther King, Jr.’s legacy, here are some of his most memorable remarks on leadership, communication and progress.
The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.
Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.