Want to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch.
There have been several CEO-related stories in the last few days. There was the buzz surrounding the feature story on Yahoo CEO Marissa Mayer in the September issue of Vogue, accompanied by a two-page photo spread of Mayer decked out on a chaise lounge in a blue Michael Kors dress.
Sunday night MTV held its annual award show honoring the best music videos of the year. Of course, we all know what the VMAs are really about: celebrity pageantry. And this year was no different.
50 years ago today, Dr. Martin Luther King Jr. delivered a speech that inarguably re-routed the path of American history. Few speeches have been quoted more, and few (if any) are more inspiring.
It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.