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PR Opportunities vs. Opportunism in a Natural Disaster

PR pros are wired to act on any news opportunity on behalf of their clients or organization—even during a hurricane. | MORE »

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Nine Tips for PR Pros Working From Home During #Sandy

Hurricane Sandy has ravaged the East Coast, but don’t let her destroy your productivity as a PR professional working from home. | MORE »

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Brand and Corporate Reputation Converge at Critical Issues Forum

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation. | MORE »

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3 Change Management Tips for the NY Times 

Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times. | MORE »

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Dialing Back on Pinterest? Here’s Three Reasons Not To

For the first time, Pinterest cracked the Top 50 most-viewed sites list, giving pause to PR pros who may be thinking about decreasing their efforts on the visual social platform. | MORE »

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Election ’12: Trump Announcement Small, But PR Lesson Huge

The "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention. | MORE »

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Amid a Huge PR Crisis, Monster Beverage is In Denial Mode

Facing an FDA investigation into the safety of its energy drink, plus a lawsuit involving the death of a 14-year-old girl, Monster Beverage defends its reputation by circling the wagons. | MORE »

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First 3 Steps to Telling Your Brand’s Story Visually

Your organization already has a foundation of content that can be developed for visual storytelling—you just have to know what to look for and unleash your creativity. | MORE »

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Media Trainers Score the Final Debate Between Obama and Romney

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both gave Obama the edge during the final presidential debate. | MORE »

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4 Media Relations Tips That Transcend Platforms

While it’s great to know how to use Twitter to engage with reporters, don’t forget about tried-and-true strategies than work in any situation. | MORE »

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