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Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two. | MORE »

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Your Pocket Guide to PR Social Measurement

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier. | MORE »

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A Video Apology Can Fight Viral with Viral

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way). | MORE »

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Lucky 13: PR Tips on How to Engage Audiences on Pinterest

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content. | MORE »

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Report: PR agencies’ profitability up slightly in 2012

“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.
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5 Expert Tips for Amazing Content Marketing

Here are five PR tips on producing the best content marketing for your company. | MORE »

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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics. | MORE »

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Tips for the Post-Interview (Don’t Forget to Say Thank You)

Follow up with a thank you note after an interview to make the right impression | MORE »

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NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick. | MORE »

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5 Inspiring Quotes from Women Leaders

Here are words of wisdom from five powerful ladies to inspire you today. | MORE »

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