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How would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider.

Have you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans via the social platform.

Thirty years ago Apple unveiled its iconic “1984” Super Bowl commercial, announcing the release of the Macintosh personal computer.  Steve Jobs had already previewed the commercial, publicly announcing his plucky little company was about to… Continued

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.

In all the day-to-day madness of serving clients and shaping content, don’t forget that you have a bottom line that must be met if you want to stay in business.

Courtney Love made history Wednesday as the first person to go to trial to defend herself against charges of libel on social media—an act known as “Twibel.”

The ability to monetize your social media channels is arguably one of the biggest challenges facing communicators and PR professionals. Sometimes it may feel akin to rolling a peanut up a hill. But correlating your social platforms to the top and bottom lines is not beyond the realm of possibility. It just takes a different mindset.

The New York Times’ list of its most visited content of 2013 holds a couple key lessons for communicators.

This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.