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7 Tips for Incorporating KPIs into Your Measurement Strategy

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives. | MORE »

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Why Qantas Eliminated Its Media-Relations Twitter Feed

Australian airline Qantas shut down its media-facing Twitter account as of today.  | MORE »

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How to Create a Community of ‘Social Associates’ in Your Company

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by … | MORE »

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6 Tips for Deploying a Pinterest Editorial Calendar

Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully … | MORE »

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Engage Your Audience on Pinterest By “Curating Like a Pirate”

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of … | MORE »

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How to Create Shareable Content, Cute Cats Notwithstanding

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content.Jonathan Perelman, vice president … | MORE »

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In Wake of Boston Bombings, Brands Should Indicate How They Intend to Help

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.  | MORE »

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Learning from Bieber: Promote Your Brand In Only the Right Channels

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.  | MORE »

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5 Tips to Follow when Writing Press Releases

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps. | MORE »

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5 Tips to Get Started With ‘Big Data’

With the demand for data scientists high, PR pros must think about how to leverage Big Data. | MORE »

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