Steve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.
We took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug.
Ultimatum by Yahoo CEO Marissa Mayer raises some intriguing questions about Yahoo’s PR—and the workplace.
Medical industry deploys a questionable PR strategy (or lack thereof) to Time cover story indicting the U.S. healthcare system.
The Oscars provide an unintended lesson for PR execs to keep their awards programs (relatively) short and sweet.
Despite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.
In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.
Communicators who think using CAPS in the email subject line is verboten should probably think again.