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When Animals Help Tell a PR Story

SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans. | MORE »

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PR Myth of the Month: ‘CPM’ Does Not Apply to Public Relations

PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations. | MORE »

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3 Reasons Why the Toronto Raptors’ Twitter Engagement Strategy Lost

The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter. | MORE »

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In Communications, Failure Is An Option

Presenters at the Association of National Advertisers’ Creativity Conference say that,  in the quest for compelling storytelling, showing failure isn’t a bad thing. | MORE »

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5 Tips to Make Your Pitching Game Perfect

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches. | MORE »

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With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

Production house just a preview of things to come for PR pros that are producing more online-video programming. | MORE »

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Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels. | MORE »

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21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview. | MORE »

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Do’s and Don’ts for Media Engagement on Twitter

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices. | MORE »

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11 Media Relations and Pitching Tips from HuffPo’s Nate Hindman

Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story. | MORE »

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