A recent Cheerios commercial featuring an interracial mother and daughter sparks racist rants online.
She knew how to defuse tense situations and see every side of the story before making a final decision.
Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.
A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).
Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.