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The Super Bowl: Ultimate Proving Grounds for Integrated Marcomm Campaigns

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts. | MORE »

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PR News Announces CSR Awards Finalists

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C. | MORE »

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PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012. | MORE »

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Can Avis Put Some PR Zip Behind Zipcar?

After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level. | MORE »

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Series of Media Fumbles By the New York Jets Offers Spate of PR Lessons

The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR. | MORE »

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The 2012 PR Yearbook [Infographic]

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them. | MORE »

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Energy Drink Industry’s Latest Crisis: Time to Go On Offense?

A New York Times article should serve as a wake-up call to an industry already under intense scrutiny. | MORE »

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From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros

If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts. | MORE »

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Wedding SEO to Social Media Major Priority for PR Pros in 2013

PR execs need to step up their efforts to mix and match myriad digital media tools. | MORE »

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Smarter Search Engines Mean Greater SEO Vigilance in 2013

Here are six tips to supercharge your online search presence in the New Year. | MORE »

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