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Pinterest Answers PR Pros’ Prayers With Offer of Analytics

Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.

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5 Tips on How to Repurpose a Public-Service Message

Now that New York’s soda ban has been halted, communicators on both sides of the issue brace for round two.

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5 Implications Of The New Facebook News Feed

Last week, my colleague Bill Miltenberg took an insightful look at what Facebook’s redesigned news feed might mean for PR pros. Going forward, news feeds will feature larger image sizes. That’s great for a visual … | MORE »

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Harvard: Be Smart and Respond to E-Mail Search Controversy

Harvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The … | MORE »

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Low Unemployment Rate Bodes Well for PR Job Seekers

With the U.S. unemployment rate hitting 7.7%, the lowest mark since 2008, there’s never been a better time for PR pros to find jobs.

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9 Tips To Enhance Your Content Marketing

As communicators, we are all doing content marketing now—here’s how to do it better.

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What Facebook’s Newest News Feed Means for PR Pros

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.

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The Most Common Grammatical Errors (According to PR Pros)

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.

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9 Ways to Maximize Your Brand’s Efforts on Twitter

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.

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Amazon PR is Mum Following T-Shirt Outrage

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.

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