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3 Mistakes to Avoid When Writing E-Mails to PR Clients

Writing and sending e-mails seems to take no effort at all—and therein lay the potential pitfalls. | MORE »

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4 Mistakes to Avoid When Writing Press Releases

What are the worst mistakes a PR pro can make when crafting a press release? We’ve got four for you to keep in mind. | MORE »

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Small Businesses Increase Social Efforts, and Budgets

Nearly 70% of small businesses are spending more time and money on social media than they did a year ago, but only a third are publishing to their social networks each day, according to a VerticalResponse study. | MORE »

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5 Do’s and Don’ts for Pitching Bloggers

Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you. | MORE »

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7 Must-Read Books for Communicators

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations. | MORE »

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Instagram’s New Web Profiles Allow for Greater Audience Reach

The popular mobile photo sharing app gives communicators a new Facebook-like platform for sharing photos. | MORE »

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15 Must-Follow Twitter Accounts for Election Night

As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there. | MORE »

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T-Word, C-Word Final Themes of Obama and Romney Campaigns

With the campaign coming to a close, trust and change become the focal points of the two presidential candidates’ messaging. | MORE »

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Women’s Health Burned by Prescheduled Facebook Post

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon. | MORE »

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‘It Is What It Is’: More Annoying Phrases to Avoid

PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing. | MORE »

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