Water Cooler

No Butts About It: CVS Decision to Stop Selling Tobacco Products Rebrands the Retail Chain

February 5th, 2014 by

CVS Caremark, the country’s largest drugstore chain, is stamping out cigarette and tobacco sales. The move rebrands CVS as a healthcare company, positioning the chain store well beyond its retail business and drawing a sharp distinction with its competitors.

Avoid Jargon and Clichés in Your PR Writing

February 4th, 2014 by

Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.

How to Create a Worthy Press Release

February 4th, 2014 by

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.

Facebook at 10: How a Social Network Revolutionized Media and Communications

February 4th, 2014 by

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued

Did Post-Super Bowl PR Campaign Backfire on Esurance?

February 3rd, 2014 by

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.

On Leadership: Things a Great Boss Always Does

February 3rd, 2014 by

We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses.

Leveraging Social Media for the Super Bowl

January 31st, 2014 by

For the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.

6 Ways to Add a Little Workout to Your Workday

January 31st, 2014 by

With an exceedingly long workweek, it can be hard to fit in even a few hours of physical activity in your spare time.

Snapchat’s Popularity Influences Facebook’s Long-Term Plans

January 30th, 2014 by

Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors.

Upping Your Game to Reach Online Media

January 30th, 2014 by

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.