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The 2012 PR Yearbook [Infographic]

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them. | MORE »

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Series of Media Fumbles By the New York Jets Offers Spate of PR Lessons

The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR. | MORE »

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Energy Drink Industry’s Latest Crisis: Time to Go On Offense?

A New York Times article should serve as a wake-up call to an industry already under intense scrutiny. | MORE »

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From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros

If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts. | MORE »

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Wedding SEO to Social Media Major Priority for PR Pros in 2013

PR execs need to step up their efforts to mix and match myriad digital media tools. | MORE »

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Smarter Search Engines Mean Greater SEO Vigilance in 2013

Here are six tips to supercharge your online search presence in the New Year. | MORE »

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Growth in E-book Readers Offers Ripe Opportunity for PR Pros

A New York Times interactive article could be a new plateau for how to tell stories via digital media. | MORE »

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‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR. | MORE »

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Taming the Beast: Managing a Massive Trade Show Schedule

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show. | MORE »

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Media Relations Takes On New Meaning in Reaching Gen Y

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web. | MORE »

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