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Amid College Hoops Frenzy, a Football Game Offers Winning PR Play

On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.

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Obama’s Gaffe: When the Boss Misspeaks—Publicly

PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.

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Hashtags on Facebook? PR News Followers Say #notagreatidea

Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.

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Facebook Home Sets Mobile Bar High for PR Pros

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.

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5 Tips to Get More Return from Less Spend on Video

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

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SEC Says Social Media Can Be Used for Disclosing Corporate Information

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.

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Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.

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Rutgers Fires Coach Amidst PR Controversy

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday … | MORE »

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Apple’s PR Apology to China Is Good for Business

There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.

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Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.

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