Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.
Foot, meet mouth. Tim Armstrong, the CEO of AOL, has done it again. He’s apologized for comments that showed a remarkable lack of empathy for AOL employees. He’s also done PR pros a favor when it comes to convincing C-level executives on why it’s important that they show some compassion for their employees.
Figuring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics.
Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.
Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued
Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.
Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?
Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.
CVS Caremark, the country’s largest drugstore chain, is stamping out cigarette and tobacco sales. The move rebrands CVS as a healthcare company, positioning the chain store well beyond its retail business and drawing a sharp distinction with its competitors.