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PR Lessons from AOL Chief’s Latest Apology

February 10th, 2014 by

Foot, meet mouth. Tim Armstrong, the CEO of AOL, has done it again. He’s apologized for comments that showed a remarkable lack of empathy for AOL employees. He’s also done PR pros a favor when it comes to convincing C-level executives on why it’s important that they show some compassion for their employees.

Lessons in Social Media Writing: Define Your Audience and Ply Your Personality

February 10th, 2014 by

Figuring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics.

10 Favorite Employee Perks of PR Pros

February 7th, 2014 by

We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food.

Tailor Your PR Efforts to Make an Impact on Facebook

February 7th, 2014 by

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.


Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care

February 6th, 2014 by

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued

How Somali Pirates Taught Me to Plan for Crises Like a Basketball Coach

February 6th, 2014 by

Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.

Cracking Content Marketing: The Communicators’ Role in Content Creation

February 5th, 2014 by

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?

Developing an Effective Social Media Measurement Strategy

February 5th, 2014 by

Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.

No Butts About It: CVS Decision to Stop Selling Tobacco Products Rebrands the Retail Chain

February 5th, 2014 by

CVS Caremark, the country’s largest drugstore chain, is stamping out cigarette and tobacco sales. The move rebrands CVS as a healthcare company, positioning the chain store well beyond its retail business and drawing a sharp distinction with its competitors.

Avoid Jargon and Clichés in Your PR Writing

February 4th, 2014 by

Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.