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Don’t Sell Shoes, Cars or Vacations? Your Brand Still Has Video-Ready Stories to Tell

Video is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video. | MORE »

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4 Tips For Developing Dynamic Brand Stories

Content marketing continues to proliferate throughout traditional and digital media, and it has become clear that the practice is not a fad. Brands are now becoming media companies on the fly, which is presenting many new challenges for communicators. | MORE »

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When PR Events Go Awry

When putting together a PR event or promotional stunt, communicators need to consider the law of unintended consequences. The folks at LG didn’t think about that, apparently, when they started a race in Seoul to grab smartphone vouchers hanging from helium balloons, resulting in 20 people being injured and seven sent to the hospital.
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8 Irresistible Incentives to Include in Your Content

A large part of being a PR professional is getting people, whether journalists, consumers or stakeholders, to connect with the content that you’re putting on the page (or the screen). From pitches to press releases, if you can’t captivate your target audience, you’re not doing your job. | MORE »

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Domino’s Facebook Failure: You Love our Pizza? We’re Sorry!

A social media rapid response goes awry when Domino’s delivered what appeared to be an automated response to a Facebook compliment. | MORE »

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5 Signs Your Employees May Have One Foot Out the Door

It’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt? | MORE »

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CEO’s Firing of Patch Creative Director Sends the Wrong Message

Tim Armstrong was a media darling when he ran Google’s advertising sales, marketing and operations teams. But it’s been a different story since he became chairman-CEO of AOL in 2009, as Armstrong has struggled to right the AOL ship. The latest episode may not help matters, particularly when it comes to the perception of whether Armstrong is in full control of the company. | MORE »

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4 Insider Tips for Excellent Facebook Ads

With constant algorithm and news feed updates, Facebook can be a tough landscape to navigate for PR pros. Here are four tactics to make your Facebook ads soar. | MORE »

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3 Steps to Convince B2B Senior Leaders to Launch on Instagram

Instagram reported earlier this year that it gets 8,500 likes and 1,000 comments per second. That’s exciting news for b2c brands that sell colorful products or exotic vacations, but for high tech and b2b brands, are these just two more ho-hum statistics? | MORE »

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Does Your Content Pass the ‘So What’ Test?

With the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss. | MORE »

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