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Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is. | MORE »

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3 Ways to Convince C-level Executives to Invest in Social

Here’s how to convince your boss to back social spending. | MORE »

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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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CPM: A Legitimate PR Tool for Online Communications

When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”). | MORE »

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3 PR Tips for Bracing Your CEO for a Tough Interview

Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.  | MORE »

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What’s Your Brand’s Instagram Strategy? Tips For Leveraging the Photo Network

Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point. | MORE »

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4 Video Trends that are Critical for PR Pros

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform. | MORE »

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The Best Career Advice for Communicators

Nearly three dozen people weigh in on the question, What’s the best career advice you were given? | MORE »

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4 Ways to Manage a Celebrity Tantrum on Twitter

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled. | MORE »

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How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

Great communicators are usually great writers, and great writers create great PR. | MORE »

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