Water Cooler


Avoid Jargon and Clichés in Your PR Writing

Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.  | MORE »

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How to Create a Worthy Press Release

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach. | MORE »

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Facebook at 10: How a Social Network Revolutionized Media and Communications

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year … | MORE »

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Did Post-Super Bowl PR Campaign Backfire on Esurance?

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted. | MORE »



On Leadership: Things a Great Boss Always Does

We polled our Facebook and Twitter audiences, asking our readers what a great boss always does. Here are some of the best responses. | MORE »



Leveraging Social Media for the Super Bowl

For the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.  | MORE »

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6 Ways to Add a Little Workout to Your Workday

With an exceedingly long workweek, it can be hard to fit in even a few hours of physical activity in your spare time. | MORE »

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Snapchat’s Popularity Influences Facebook’s Long-Term Plans

Facebook’s willingness to break apart its platform into multiple apps is indicative that Zuckerberg is not afraid to take a lesson from his competitors. | MORE »

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Upping Your Game to Reach Online Media

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists. | MORE »

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5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips. | MORE »