When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”
A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business.
Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.
We asked our readers what to do the instant a PR emergency hits. See what they had to say.
PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.
“firstname.lastname@example.org” is not an email address to a journalist—it’s a red flag.
What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?
Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA.
Should PR execs get accredited? Communicators seem divided on whether the APR designation holds any sway.