A PR News poll of communications executives also finds that social media and media relations will be the top required skills for new hires.
Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
The New York Times has published an in-depth investigative piece about Wal-Mart, and the heat is on for the retailer to respond.
A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch.
Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).
Study points to the growing demand among companies for data that can drive strategic marketing decisions.
New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?
As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.