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Does Your Content Pass the ‘So What’ Test?

With the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss. | MORE »

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How to Get Your Press Release Quotes Used by the Media

A great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.” | MORE »

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Google Debuts In-Depth Articles (Another Chance to Boost Your SEO Efforts)

Google is launching a new feature that will display three in-depth authoritative articles that will complement search. Sources can vary depending on search topic. | MORE »

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Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic

A recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005. | MORE »

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The Children’s Place Needs to Grow Up

The Children’s Place has removed a controversial T-shirt from its stores after a backlash on social channels. But the real question for The Children’s Place is how can the company be so out of touch with its customers? | MORE »

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‘A-Rod’ At the Bat: Swing and a Miss?

Alex Rodriguez faced a pretty tough pitch last night, but it had nothing to do with returning to the baseball diamond after several months on the sideline.  | MORE »

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The Power of PowerPoint as a PR Tool

Did you know that PowerPoint is used at an estimated frequency of 350 times per second? With that statistic in mind, how many meetings have you sat in while three (or more) colleagues huddle around the clicker, trying to bring up the right slide? | MORE »

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Bezos Letter Announcing Purchase of the Post Holds Some Lessons for PR Pros

Amazon founder Jeff Bezos just added a new chapter to his already formidable legacy. The Internet tycoon on Monday announced that he will buy the Washington Post for $250 million, ending the Graham family’s 80-year ownership of the daily newspaper. | MORE »

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4 Essentials for Communications that Connect with Any Audience

The opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez. | MORE »

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5 Things a PR Pro Can’t Live Without

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in. | MORE »

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