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5 Timeless Pitching Tips for PR Pros  

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick. | MORE »

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‘SNL’ Strikes the Right Tone in Response to Newtown Shootings

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch. | MORE »

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5 Ways to Put Senior Execs at Ease During Media Training 

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training. | MORE »

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For PR Pros, Turning the Tables During Job Interviews Is Key

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s). | MORE »

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Data Inches Closer to the Core of Marketing Communications

Study points to the growing demand among companies for data that can drive strategic marketing decisions. | MORE »

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As Mobile and Tablet Usage Soars, Video Opportunities Abound

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets. | MORE »

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5 Job Interview Questions that Get to the Truth

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills. | MORE »

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Long-Form Videos Boost YouTube Viewership

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long? | MORE »

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How to Avoid the Worst Mistakes in Writing a Press Release

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives. | MORE »

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Twitter Releases Its Own Filters, Instagram Updates Features

The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority. | MORE »

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