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Tailor Your PR Efforts to Make an Impact on Facebook

February 7th, 2014 by

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.

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Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care

February 6th, 2014 by

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According… Continued

How Somali Pirates Taught Me to Plan for Crises Like a Basketball Coach

February 6th, 2014 by

Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.

Cracking Content Marketing: The Communicators’ Role in Content Creation

February 5th, 2014 by

Seventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?

Developing an Effective Social Media Measurement Strategy

February 5th, 2014 by

Don’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.

No Butts About It: CVS Decision to Stop Selling Tobacco Products Rebrands the Retail Chain

February 5th, 2014 by

CVS Caremark, the country’s largest drugstore chain, is stamping out cigarette and tobacco sales. The move rebrands CVS as a healthcare company, positioning the chain store well beyond its retail business and drawing a sharp distinction with its competitors.

Avoid Jargon and Clichés in Your PR Writing

February 4th, 2014 by

Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.

How to Create a Worthy Press Release

February 4th, 2014 by

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.

Facebook at 10: How a Social Network Revolutionized Media and Communications

February 4th, 2014 by

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year… Continued

Did Post-Super Bowl PR Campaign Backfire on Esurance?

February 3rd, 2014 by

Esurance’s ad buy was a shrewd play, combining paid and social media which has led to earned media—but not necessarily the kind the insurer wanted.