We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food.
Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According …
Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations.
CVS Caremark, the country’s largest drugstore chain, is stamping out cigarette and tobacco sales. The move rebrands CVS as a healthcare company, positioning the chain store well beyond its retail business and drawing a sharp distinction with its competitors.
Few things will kill your message quicker than the use of worn-out or obscure language. Here are some rules to write by and some bad habits to avoid.
Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.