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Burger King Shows PR Sizzle in Launching Lower-Fat French Fry

By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers. | MORE »

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Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side. | MORE »

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Your Brand’s Identity and Mission Determines Your Social Media Strategy

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter. | MORE »

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3 Tips for Pitching Stories to the Media That Will Never Go Out of Style

An award-winning media relations expert gives three tips for getting journalists attention. | MORE »

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How to Leverage Your Content on Pinterest Without Paying for It

Pinterest announced that it will begin experimenting with sponsored content soon. What this could mean for brands within the space remains unclear, what is clear, however, is that sponsored content is making its way onto every social platform. | MORE »

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Your Autumn Cheat Sheet: Big Data, Branding and Mobile

September 22 marks the official start of the fall season. Here’s a sampling from some of the PR issues we covered this summer that are sure to become more pronounced this fall and in 2014. | MORE »

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Why Sticky and Shareable Content Matter for PR’s Digital Future

Big data keeps getting bigger, and everyone is trying to figure out which metric tells the most important and actionable story. Shares are increasingly becoming a big part of that conversation, but they aren’t always easy to come by. | MORE »

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Media Relations Advice to Ignore: The Dreaded Friday Pitch

Contrary to conventional wisdom, Friday can be the best day to pitch the media. And oh, yes, don’t forget to pick up the telephone. We asked Lisa Zlotnick senior VP, media at Lippe Taylor, about media training advice that you have been getting for years, and why you should ignore it. | MORE »

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Walgreens Healthcare Decision a Study in Employee Communications

Walgreens is moving 120,000 employees to a private health insurance exchange from coverage that’s provided directly from carriers. How this move will be interpreted is up to the company’s PR team.
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Here’s How to Unlock The PR Value of Integrated Communications

While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process. | MORE »

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