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SMB Advertisers Slow to Add Social to Communications Mix

Most small and medium-sized businesses have not yet adopted methods like promoted postings, sponsored tweets and social games/contests. | MORE »

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Three Crucial Elements to Include in Social Media Policies 

If communications execs want  to own social media, one place to start is by developing formal social media guidelines. | MORE »

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Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer. | MORE »

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Editor’s Pick: Video of the Week (1/10)

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them.Check out this "60 Minutes" story on how to design breakthrough ideas … | MORE »

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Delta’s Smashed Guitar Crisis: Like Déja Vu All Over Again

What did the airline learn from United’s guitar-breaking lessons four years ago? Not enough. | MORE »

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Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons. | MORE »

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Herbalife Locked in IR War of Words With Detractors

It’s a crisis when a company is called "a fraud" and is being investigated by the SEC. What can Herbalife do from a PR standpoint to stop the bleeding? | MORE »

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[Infographic] Social Media Remains a Corporate Blind Spot for Executives

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media. | MORE »

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Does CES Still Carry Weight for PR?

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out. | MORE »

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3 Tips to Integrate Creative With Traditional PR

As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR. | MORE »

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