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Olympian Bode Miller Avoids Weepy Interview Blame Game

February 18th, 2014 by

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.

Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

February 14th, 2014 by

What does the announcement of Facebook’s new gender options tell communicators?

7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day

February 14th, 2014 by

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them.

Jeter Skips the Press Conference and Retires Via Facebook

February 13th, 2014 by

By going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects.

Image-Heavy Twitter Profiles Could Be Coming Soon

February 12th, 2014 by

Imitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that… Continued

Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge

February 12th, 2014 by

Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.

White’s Loss at Sochi Olympics Could be PR’s Gain

February 12th, 2014 by

Following his fourth-place finish in the halfpipe final at the Winter Olympics Tuesday, Shaun White is already making noises to focus more on his music career and less on snowboarding. But if the music thing doesn’t work out, White could also try his hand at branding. He certainly has a knack for how to manage his own brand.

Dumb Starbucks Turned Out to be Smart PR

February 11th, 2014 by

Dumb Starbucks was among the top trending stories of the last 24 hours, for sure. And while it has come and gone already, as Los Angeles County health inspectors shut the store down on Monday for operating without a valid permit, it deserves recognition from the communications perspective for several reasons.

7 Commuting Gripes From Winter-Weary PR Pros

February 11th, 2014 by

With the awful winter weather in mind, we asked our Twitter followers what they hate most about commuting to work. It’s mid-February, and we found that people are in full complaint mode.

5 Storytelling Tips to Make Your Brand More Relatable

February 11th, 2014 by

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.