Water Cooler


avatar

Facebook Rolls Out Instagram Video

Facebook on Thursday introduced video for Instagram, which the company acquired last year for $1 billion. While the announcement came as little surprise to reporters and bloggers following the story, it has left PR pros scratching their heads wondering how to leverage the social platform’s latest feature. | MORE »

Comments Off

avatar

10 Tips for Writing Strong Lead Paragraphs in News Releases

The basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies. | MORE »

2 Comments

avatar

Serena Williams Serves Up 2 Lessons for PR Pros

Serena Williams has a history of speaking her mind and shooting straight from the hip. However, she may have crossed the line in a recent Rolling Stone interview. | MORE »

Comments Off

avatar

No Media Training in Paula Deen’s Kitchen

Celebrity chef and butter aficionado Paula Deen is losing in the court of public opinion as revelations of her racist remarks and behavior continue to unfurl in a lawsuit brought against her by a former manager. Deen’s actions are undeniably inexcusable and begs the question: Has anyone dared to suggest to her that perhaps she needs some media training? | MORE »

4 Comments

avatar

SF Giants Take Social Media Engagement to the Bleachers

The San Francisco Giants have hit it out of the ballpark. And the team isn’t doing too shabby on the baseball diamond, either. We’re referring, of course, to the Giants rolling out a new social media café at AT&T Park. | MORE »

Comments Off

avatar

6 Tips For an Effective Email Pitch

Journalists get dozens of emails a day (if not more—depends on the journalist). Cutting through the clutter is a constant challenge for PR pros trying to get their pitches seen, let alone accepted.
 | MORE »

6 Comments

avatar

As Content Marketing Moves Into the Mainstream, Communicators Take a New Look at Paid Media

Public relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR. | MORE »

1 Comment

avatar

4 Pillars of Content Marketing for PR Pros

Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies. | MORE »

Comments Off

avatar

Pros and Cons of (Rumored) Instagram Video

Thursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram. | MORE »

Comments Off

avatar

4 Essentials on Writing for Mobile

Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think. | MORE »

Comments Off