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What happens if spam filters catch your press release? The answer is simple: nothing.
Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.
Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs?
Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?
We’re all going “native” now. The Interactive Advertising Bureau Wednesday is scheduled to release a white paper on so-called “native advertising,” or branded content, at the same time that the Federal Trade Commission is starting to hold daylong town hall hearings on the matter. Communicators should pay careful attention.