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Here’s How Not to Align Your Brand With a Historically Powerful Anniversary

It’s one thing when brands try and align their message with “Hallmark” holidays such as Valentine’s Day or April Fool’s Day. But it’s another thing when brands try and leverage solemn anniversaries, such as last weekend’s 72nd anniversary of Pearl Harbor, as Cambell’s soup brand SpagettiOs has now learned the hard way. | MORE »

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How to Keep Your Press Releases Out of the Spam Folder

What happens if spam filters catch your press release? The answer is simple: nothing. | MORE »

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Lessons for Communicators from Nelson Mandela

Nelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators. | MORE »

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Live Fast & Furious, Die Young: Should Universal Use Paul Walker YouTube Videos to Drive Sales?

Paul Walker’s death in a fiery high-speed car crash raises some tough PR questions for Universal. Universal already had a “do as I say, not as I do” PSA starring Walker in the can. As of this morning, the PSA had only 16,593 views on YouTube. Should Universal promote that PSA harder? Make more Walker PSAs? | MORE »

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PR Tips on How to Leverage Google+

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+? | MORE »

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PR Points to Remember When Reaching out to Millennials

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the … | MORE »

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PR in 2023: What the Next Decade Holds in Store for Communicators

Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators? | MORE »

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PR’s Growing Role in ‘Native Advertising’

We’re all going “native” now. The Interactive Advertising Bureau Wednesday is scheduled to release a white paper on so-called “native advertising,” or branded content, at the same time that the Federal Trade Commission is starting to hold daylong town hall hearings on the matter. Communicators should pay careful attention. | MORE »

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MTA Metro-North Railroad Struggles to Manage a Crisis in Real Time

“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance. | MORE »

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Quality Content Will Soon Be Elevated on Facebook’s News Feed

Facebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors. | MORE »