Water Cooler


avatar

Nine Tips for PR Pros Working From Home During #Sandy

Hurricane Sandy has ravaged the East Coast, but don’t let her destroy your productivity as a PR professional working from home. | MORE »

Comments Off

avatar

Brand and Corporate Reputation Converge at Critical Issues Forum

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation. | MORE »

Comments Off

avatar

3 Change Management Tips for the NY Times 

Managing the communications around a management change is never easy—and the job just got a lot harder for the New York Times. | MORE »

Comments Off

avatar

Dialing Back on Pinterest? Here’s Three Reasons Not To

For the first time, Pinterest cracked the Top 50 most-viewed sites list, giving pause to PR pros who may be thinking about decreasing their efforts on the visual social platform. | MORE »

Comments Off

avatar

Election ’12: Trump Announcement Small, But PR Lesson Huge

The "big" announcement from Donald Trump about President Obama succeeded on one important level—it got serious media attention. | MORE »

Comments Off

avatar

Amid a Huge PR Crisis, Monster Beverage is In Denial Mode

Facing an FDA investigation into the safety of its energy drink, plus a lawsuit involving the death of a 14-year-old girl, Monster Beverage defends its reputation by circling the wagons. | MORE »

Comments Off

avatar

First 3 Steps to Telling Your Brand’s Story Visually

Your organization already has a foundation of content that can be developed for visual storytelling—you just have to know what to look for and unleash your creativity. | MORE »

Comments Off

avatar

4 Media Relations Tips That Transcend Platforms

While it’s great to know how to use Twitter to engage with reporters, don’t forget about tried-and-true strategies than work in any situation. | MORE »

2 Comments

avatar

Media Trainers Score the Final Debate Between Obama and Romney

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both gave Obama the edge during the final presidential debate. | MORE »

2 Comments

avatar

When Personal Issues Collide, Don’t Forget the Importance of Facebook

Discussing politics with your "friends" online may be a no-no, but there are ways organizations can still effectively engage consumers on social media. | MORE »

Comments Off