Water Cooler


avatar

Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks. | MORE »

Comments Off

avatar

Public Sees Brands, Social Media as Conduits to Communities

A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change. | MORE »

Comments Off

avatar

Reputation and the News Media: 5 Research-Driven Insights

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media. | MORE »

1 Comment

avatar

Facebook in 2013: Move Away From Number of ‘Likes’

Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement. | MORE »

2 Comments

avatar

Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions. | MORE »

1 Comment

avatar

To Armstrong, It’s Still All About Lance

Media trainer Karen Friedman scores Lance Armstrong’s interview with Oprah Winfrey, and on most counts the disgraced cyclist failed to make the grade. | MORE »

Comments Off

avatar

[Infographic] Can PR Pros Nudge Their CEOs Toward Sociability? 

CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick. | MORE »

Comments Off

avatar

Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman. | MORE »

1 Comment

avatar

Misconceptions About the Role of PR Abound 

An informal poll on our Facebook page strikes a nerve. Do you concur with some of the responses? | MORE »

1 Comment

avatar

Is Subway’s Short Footlong a PR Mess?

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post. | MORE »

1 Comment