Water Cooler


avatar

Wedding SEO to Social Media Major Priority for PR Pros in 2013

PR execs need to step up their efforts to mix and match myriad digital media tools. | MORE »

1 Comment

avatar

Growth in E-book Readers Offers Ripe Opportunity for PR Pros

A New York Times interactive article could be a new plateau for how to tell stories via digital media. | MORE »

Comments Off

avatar

Smarter Search Engines Mean Greater SEO Vigilance in 2013

Here are six tips to supercharge your online search presence in the New Year. | MORE »

Comments Off

avatar

‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR. | MORE »

11 Comments

avatar

Taming the Beast: Managing a Massive Trade Show Schedule

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show. | MORE »

Comments Off

avatar

Media Relations Takes On New Meaning in Reaching Gen Y

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web. | MORE »

1 Comment

avatar

10 Words and Phrases that Compel Reporters

These words and phrases can help PR pros cut through the proverbial clutter. | MORE »

12 Comments

avatar

10 Tips for Working With Celebrity Spokespeople

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship. | MORE »

1 Comment

avatar

Words that Repel Reporters (Let us Count the Ways)

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters. | MORE »

79 Comments

avatar

Happy Holidays! Now Get Back to Monitoring Your Social Channels

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s? | MORE »

Comments Off