Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.
Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls.
Harold Ramis, the comedic genius behind some of Hollywood’s most iconic movies, died Monday following a long illness. A fitting tribute would be for communicators to curl up with “Groundhog Day,” which is arguably Ramis’ best film and holds some inspiring lessons on how to find that elusive work-life balance.
Snapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action?
The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.
A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension.
You may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it… Continued
At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.
Figure skater Gracie Gold and hockey player T.J. Oshie have captured the hearts and minds of fans for their performances during the Winter Olympics. Will that translate into sweetheart endorsement deals selling various products and services? And what’s in it for communicators when they align their brands with celebrity spokespeople?