Water Cooler


avatar

Small Businesses Increase Social Efforts, and Budgets

Nearly 70% of small businesses are spending more time and money on social media than they did a year ago, but only a third are publishing to their social networks each day, according to a VerticalResponse study. | MORE »

Comments Off

avatar

5 Do’s and Don’ts for Pitching Bloggers

Joanne Bamberger, founder of political blog PunditMom has this advice for PR pros: Treat bloggers as professionals, and they’ll do the same for you. | MORE »

2 Comments

avatar

7 Must-Read Books for Communicators

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations. | MORE »

1 Comment

avatar

Instagram’s New Web Profiles Allow for Greater Audience Reach

The popular mobile photo sharing app gives communicators a new Facebook-like platform for sharing photos. | MORE »

1 Comment

avatar

15 Must-Follow Twitter Accounts for Election Night

As we wait to see who is elected president of the United States, here are 15 Twitter accounts for all of you second-screeners out there. | MORE »

Comments Off

avatar

T-Word, C-Word Final Themes of Obama and Romney Campaigns

With the campaign coming to a close, trust and change become the focal points of the two presidential candidates’ messaging. | MORE »

Comments Off

avatar

Women’s Health Burned by Prescheduled Facebook Post

Women’s Health magazine learned the hard way about the dangers of prescheduling social media posts when a message went out encouraging runners in the canceled New York City Marathon. | MORE »

1 Comment

avatar

‘It Is What It Is’: More Annoying Phrases to Avoid

PR News readers have spoken, and spoken again, as our list of painful, vacuous cliches keeps growing. | MORE »

118 Comments

avatar

NY Road Runners Sweats Out Decision to Go Ahead With Marathon

Mayor Bloomberg and the New York Road Runners are facing intense public criticism over their plans to go ahead with Nov. 4 ING New York City Marathon. | MORE »

Comments Off

avatar

3 Tips to Accelerate Your New Career in PR

Have you recently launched your PR career? Here are three tips to make sure you are heading in the right direction. | MORE »

Comments Off