Water Cooler

This Blog Post Was Not Subsidized by Amtrak

February 25th, 2014 by

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.

How Can Justin Bieber Clean Up His PR Image?

February 25th, 2014 by

Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls.

5 Inspiring PR Tips from Harold Ramis’ ‘Groundhog Day’

February 25th, 2014 by

Harold Ramis, the comedic genius behind some of Hollywood’s most iconic movies, died Monday following a long illness. A fitting tribute would be for communicators to curl up with “Groundhog Day,” which is arguably Ramis’ best film and holds some inspiring lessons on how to find that elusive work-life balance.

4 Questions to Ask Before Launching Your Brand on Snapchat

February 24th, 2014 by

Snapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action?

The Gap Sends a Message About the Minimum Wage

February 24th, 2014 by

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.

What’s the Best Way to Defuse a Tense Situation within the Workplace?

February 21st, 2014 by

A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension.

Under Armour Grabs the Gold in Communications

February 21st, 2014 by

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.

What’s a Great Question to Ask a PR Job Candidate?

February 20th, 2014 by

You may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it… Continued

Here’s Why Facebook, the ‘Largest Data-Mining Operation in Human History,’ Bought WhatsApp

February 20th, 2014 by

At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.

Going for PR Gold With Celebrity Spokespeople

February 19th, 2014 by

Figure skater Gracie Gold and hockey player T.J. Oshie have captured the hearts and minds of fans for their performances during the Winter Olympics. Will that translate into sweetheart endorsement deals selling various products and services? And what’s in it for communicators when they align their brands with celebrity spokespeople?