It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.
Despite the ongoing proliferation of visual elements throughout the media, the use of multimedia in PR remains a mixed bag, according to an exclusive survey by PR News and PR Newswire.
It’s been a rough week for Facebook COO Sheryl Sandberg’s LeanIn.org, a nonprofit “committed to offering women the ongoing inspiration and support to help them achieve their goals.”
Video is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.