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3 Messaging Strategies for Brands on Small Business Saturday 

Word of mouth equals brand advocacy, and these three strategies can help small businesses drive word-of-mouth awareness. | MORE »

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5 Black Friday PR Plays to Watch 

Deals, deals, deals. That’s what consumers can expect when they hit the stores on Thanksgiving and Black Friday. We have five PR plays from top brands around the happenings to keep an eye on. | MORE »

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8 Tips for Increasing E-Mail Pitch Open Rates Among Journalists

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods. | MORE »

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9 Reasons to Make a Career Move

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career. | MORE »

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On Twitter, Walmart Has the Most Active Followers

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies. | MORE »

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Top 5 Soft Benefits to Boost PR Team Morale

Going beyond solid 401k’s and healthcare plans, organizations are offering creative perks to help employees balance work and life. Here are five of our favorites. | MORE »

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25 Frequently Misspelled & Misused Words That Haunt PR Pros

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader? | MORE »

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8 SEO Tips for Managing Negative Terms About Your Brand

Here are eight ways to prepare for and manage a negative news cycle in Google search results. | MORE »

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8 Tips to Improve Your SEO Efforts

How can you get your brand to the top of search results? Laura Kempke, senior VP at Schwartz MSL, offers tips to get you started. | MORE »

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The Hobbit Steps Into a PR Crisis

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message. | MORE »

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