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White’s Loss at Sochi Olympics Could be PR’s Gain

Following his fourth-place finish in the halfpipe final at the Winter Olympics Tuesday, Shaun White is already making noises to focus more on his music career and less on snowboarding. But if the music thing doesn’t work out, White could also try his hand at branding. He certainly has a knack for how to manage his own brand. | MORE »

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Dumb Starbucks Turned Out to be Smart PR

Dumb Starbucks was among the top trending stories of the last 24 hours, for sure. And while it has come and gone already, as Los Angeles County health inspectors shut the store down on Monday for operating without a valid permit, it deserves recognition from the communications perspective for several reasons. | MORE »

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7 Commuting Gripes From Winter-Weary PR Pros

With the awful winter weather in mind, we asked our Twitter followers what they hate most about commuting to work. It’s mid-February, and we found that people are in full complaint mode. | MORE »

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5 Storytelling Tips to Make Your Brand More Relatable

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.  | MORE »

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PR Lessons from AOL Chief’s Latest Apology

Foot, meet mouth. Tim Armstrong, the CEO of AOL, has done it again. He’s apologized for comments that showed a remarkable lack of empathy for AOL employees. He’s also done PR pros a favor when it comes to convincing C-level executives on why it’s important that they show some compassion for their employees. | MORE »

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Lessons in Social Media Writing: Define Your Audience and Ply Your Personality

Figuring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics. | MORE »

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10 Favorite Employee Perks of PR Pros

We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food. | MORE »

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Tailor Your PR Efforts to Make an Impact on Facebook

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.  | MORE »

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Pepsi (and Other Brands) Feel a Sochi Olympics Halo Effect. And Apparently Don’t Care

Perhaps spurred by its history of large ad presence at events such as the Super Bowl, Pepsi is incorrectly perceived by 21% of respondents in a new survey to be an official Olympic sponsor. According … | MORE »

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How Somali Pirates Taught Me to Plan for Crises Like a Basketball Coach

Successful prep for a crisis is similar to coaching a sport in that it’s effective when participants have necessary skills and have practiced applying them to a variety of situations. | MORE »

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