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What’s the Best Way to Defuse a Tense Situation within the Workplace?

A frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension. | MORE »

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Under Armour Grabs the Gold in Communications

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.  | MORE »

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What’s a Great Question to Ask a PR Job Candidate?

You may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it … | MORE »

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Here’s Why Facebook, the ‘Largest Data-Mining Operation in Human History,’ Bought WhatsApp

At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form. | MORE »

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Going for PR Gold With Celebrity Spokespeople

Figure skater Gracie Gold and hockey player T.J. Oshie have captured the hearts and minds of fans for their performances during the Winter Olympics. Will that translate into sweetheart endorsement deals selling various products and services? And what’s in it for communicators when they align their brands with celebrity spokespeople? | MORE »

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Chevron’s Pizza Party PR Fails to Make Amends

The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion. | MORE »

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4 Changes for PR Pros to Watch, When They Watch the (New) Tonight Show

The dawn of the Jimmy Fallon era on The Tonight Show pretty much went off without a hitch Monday night. Fallon showed deference to the storied NBC franchise, but, as with any changing of the guard, he’s already made some changes to the program with an eye on expanding the audience.
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Olympian Bode Miller Avoids Weepy Interview Blame Game

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response. | MORE »

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Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

What does the announcement of Facebook’s new gender options tell communicators? | MORE »

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7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them. | MORE »

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