To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.
Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.
Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.
In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.
If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.