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While everyone from the C-suite down to the mailroom knows the necessity of a well-formed communications plan, the jury is still out on the best way to accurately report and measure its effectiveness.
It can be challenging to manage a team when the entire group sits just outside your door. What do you do if they are geographically dispersed?
This willful gaming of the American government may prove to be irredeemable in the eyes of some environmentally conscious consumers.
By cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.