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11 Periscope Guidelines for Expert Live Broadcasting

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.  | MORE »

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5 Tips for Creating a Quick Client Video

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.  | MORE »

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#GivingTuesday Offers Lessons in Partnering and Activation

Corporate and personal brands celebrate #GivingTuesday. | MORE »

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3 Key Elements to a Google AdWords Campaign

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness. | MORE »

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How to Get a PR Hit from Op-Eds and Bylined Articles

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing. | MORE »

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Taylor Swift Makes Fan’s Dream Come True via Social Media…Yet Again!

Good PR begets good PR for Taylor, and for you. | MORE »

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3 Steps to Becoming Your Own PR Editor

If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.  | MORE »

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How Some Brands Are Taking the Gloom Out of Black Friday

A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether. | MORE »

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‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?  | MORE »

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Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed. | MORE »

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