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Survey: By Slim Margin, More PR Pros Use Facebook Than Twitter for Brand Communications

PR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most. | MORE »

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WNBA Scores Media Relations Win With Pride Campaign

This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base. | MORE »

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9 Common Constructive Criticisms of PR Writing

Rather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received. | MORE »

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5 Tips on Using the Magic of Live Video in Your Media Strategy

YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool. | MORE »

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Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas. | MORE »

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Embrace Face Time: Tips for Making the Most of an In-Person Meeting

Landing that face to face interview is just one part of the task at hand. After you’ve set up time to meet with the reporter you’re trying to pitch, it’s time for some serious preparation. | MORE »

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5 Steps That Disappointing Public Speakers Often Neglect

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head. | MORE »

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Facebook’s Newest Project, Slingshot, Looks to Take on Snapchat (Again)

With the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat’s popularity. | MORE »

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7 Post Graduation Tips for Budding PR Pros

Once the graduation festivities end, you’ll be left to grapple with the question that has probably already plagued the end of your academic career: What are you going to do with the rest of your life? | MORE »

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8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013. | MORE »

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