Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service.
Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.
The City of Ferguson has hired PR agency Common Ground Public Relations to help its communication department deal with the ongoing turmoil stemming from the fatal shooting of Michael Brown last week. But the hiring has already raised some troubling questions about the wisdom of the decision.
If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.
They say that nonverbal physical activity is much more important in human communication than the spoken word. And intuitively, we all know it’s true. We’ve all had the odd meeting where someone wouldn’t make eye …
PR News will recognize 50 Top Places to Work in PR at special luncheon event on Sept. 16 at New York’s Grand Hyatt.