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8 Questions to Ask Before Launching an Email Campaign

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it. | MORE »

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How Facebook’s News Hosting Deal Could Impact PR

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required. | MORE »

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9 Visual Storytelling Tips for Social Media

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers? | MORE »

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#Katch May Make Your Meerkat Strategy Easier

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question. | MORE »

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5 Things Communicators Should Know About Facebook’s Messenger Updates

The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat. | MORE »

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Leaked FTC Report Reveals How Google Altered Search Results

A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria. | MORE »

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Mobile-Friendly Google Search Update May Have Bigger Effect Than Penguin & Panda

Google is expanding its use of mobile-friendliness as a ranking signal—you have until April 21 to make sure your website is mobile-friendly. | MORE »

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3 PR Lessons From Starbucks’ #RaceTogether Campaign

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S. | MORE »

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How to Create Perfect Posts on Every Social Media Platform [Infographic]

In public relations, widespread adoption of social media kicked off a renaissance, providing a new way for brands and organizations to engage directly with their audiences. It also provided communications professionals with an entire field to master. | MORE »

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4 Ways to Become a Better Content Marketer

Content marketing has permanently changed the nature and function of public relations. The continuous process of creating and curating content has become the next step in the evolution of PR. Let’s take a look at four ways you can become a better content marketer. | MORE »

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