In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.
If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.
A few companies have found unique ways to forgo the Black Friday madness. Some even left Black Friday behind altogether.
In order to make the business case for your media relations efforts, you need to be able to accurately measure the effectiveness of your campaign.