Water Cooler


avatar

Olympian Bode Miller Avoids Weepy Interview Blame Game

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response. | MORE »

Tags: , , , , | Comments Off

avatar

Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

What does the announcement of Facebook’s new gender options tell communicators? | MORE »

Tags: , , , , , | 2 Comments

avatar

7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them. | MORE »

Comments Off

avatar

Jeter Skips the Press Conference and Retires Via Facebook

By going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects. | MORE »

2 Comments

avatar

Image-Heavy Twitter Profiles Could Be Coming Soon

Imitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that … | MORE »

Comments Off

avatar

Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge

Chick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices. | MORE »

Comments Off

avatar

White’s Loss at Sochi Olympics Could be PR’s Gain

Following his fourth-place finish in the halfpipe final at the Winter Olympics Tuesday, Shaun White is already making noises to focus more on his music career and less on snowboarding. But if the music thing doesn’t work out, White could also try his hand at branding. He certainly has a knack for how to manage his own brand. | MORE »

Comments Off

avatar

Dumb Starbucks Turned Out to be Smart PR

Dumb Starbucks was among the top trending stories of the last 24 hours, for sure. And while it has come and gone already, as Los Angeles County health inspectors shut the store down on Monday for operating without a valid permit, it deserves recognition from the communications perspective for several reasons. | MORE »

1 Comment

avatar

7 Commuting Gripes From Winter-Weary PR Pros

With the awful winter weather in mind, we asked our Twitter followers what they hate most about commuting to work. It’s mid-February, and we found that people are in full complaint mode. | MORE »

Comments Off

avatar

5 Storytelling Tips to Make Your Brand More Relatable

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.  | MORE »

Tags: , , , | 1 Comment