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Lockheed Martin’s Nuclear Fusion Project: A Case Study in Changing Corporate Perception

Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public. | MORE »

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7 Questions to Ask When Developing a PR Measurement Program

The value of a PR program can really only be proven through measurement. Here are some key questions you should ask before setting out on a measurement program.  | MORE »

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Target’s ‘Halloween Hills’ Leverages Instagram to Engage Consumers

Breaking through the proverbial clutter online is one of the biggest challenges facing communicators. The challenge grows more acute when there’s a holiday that brands and organizations want to leverage to boost their visibility. With its new “Halloween Hills” experience, Target is killing two birds with one stone. | MORE »

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Embracing Social Media Shouldn’t Come at the Expense of Traditional PR

The PRSA’s 2014 international conference wraps up on Tuesday afternoon. PR News spoke with the association’s leadership to get a sense of the multiple challenges facing communicators and where the PR industry goes from here. | MORE »

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Dropbox Hack Raises Cloud Safety Questions, But Your Stuff Is Safe

Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information. | MORE »

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10 Storytelling Tips for PR Pros

Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock. | MORE »

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PRSA Conference Report: On the Importance of Auditing Your Social Media Objectives

If social media efforts are to flow to the top and bottom and lines, communicators first need to develop an auditing plan. | MORE »

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Human Face Needed in Ebola Crisis Management Effort in U.S.

As fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.  | MORE »

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PR News Announces Winners of Digital PR and Agency Elite Awards

PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.  | MORE »

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5 Reasons Why Your SEO Strategy Isn’t Working

For all the planning, however, sometimes SEO strategies don’t work. With so many moving parts, it can be hard to determine exactly where you have gone wrong. So what can you do when you have done your SEO homework but still aren’t seeing the results you want? | MORE »

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