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How to Use Brand Storylines to Spark Conversations

In this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.” | MORE »

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4 Questions to Ask Before Using Video for Your PR Programs

Videos hold people’s attention, appeal to both the heart and head, create brand recall and can be relatively easy on budgets. But finding your inner Spielberg and creating a great video is not as simple as getting your camera out and shouting, “Action!” It takes preparation. | MORE »

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How to Enhance PR Agency-Client Partnerships

It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks? | MORE »

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3 Ways to Resolve Conflicts Between PR and Marketing

Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root? | MORE »

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6 Things Clients Can Get From Their PR Agencies—Beyond Media Pitching

Agencies still provide media training and crisis management, of course, but they also offer strategic counsel, execute and measure campaigns and protect brand reputation. | MORE »

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7 Tips for Using Social Media in a Brand Crisis

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly. | MORE »

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Jay Z’s Best Tweets in His PR Defense of Tidal

Jay Z’s new music streaming service, Tidal, is less than a month out from its official relaunch, but that hasn’t stopped the critics from pouring on the negativity. In response, the rapper turned entrepreneur took to Twitter on Sunday afternoon to defend the service. | MORE »

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5 Steps to Building a Thought Leadership Campaign

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made. | MORE »

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How to Create Visual Content People Actually Want to Look at [Infographic]

In an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it. | MORE »

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4 Elements of a Successful Blog Strategy

Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.  | MORE »

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