Water Cooler


avatar

How Valvoline and its Agency Used Competition to Drive a Campaign

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign. | MORE »

1 Comment

avatar

Zuckerberg and Chan Raise the Bar for CSR

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle. | MORE »

Comments Off

avatar

2 Easy (and Important) PR Metrics You Can Get From Google Analytics

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »

1 Comment

avatar

11 Periscope Guidelines for Expert Live Broadcasting

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.  | MORE »

Comments Off

avatar

5 Tips for Creating a Quick Client Video

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.  | MORE »

1 Comment

avatar

#GivingTuesday Offers Lessons in Partnering and Activation

Corporate and personal brands celebrate #GivingTuesday. | MORE »

Comments Off

avatar

3 Key Elements to a Google AdWords Campaign

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness. | MORE »

Comments Off

avatar

How to Get a PR Hit from Op-Eds and Bylined Articles

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing. | MORE »

Comments Off

avatar

Taylor Swift Makes Fan’s Dream Come True via Social Media…Yet Again!

Good PR begets good PR for Taylor, and for you. | MORE »

Comments Off

avatar

3 Steps to Becoming Your Own PR Editor

If you thrive during the writing process but really dread the tedious work required to edit, you’re not alone. Here are some quick tips that you can use to take on the responsibility of editing.  | MORE »

1 Comment