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History Lesson: The Times Square NYE Ball Drop Began as a Publicity Stunt

Celebrating the New Year is nothing groundbreaking, but this quintessentially New York tradition has an unexpected origin.

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Infographic: What Business Words Will Take off in 2015?

With the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year.

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Why PR Pros Shouldn’t be Like Last Minute Shoppers

Nothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.

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Sony Releases The Interview Amidst Muddled Messaging

The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.

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Infographic: Social Media’s Impact on Holiday Shopping

With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.

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Does Your Press Release Include the Following Elements?

No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.

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Columbia Journalism School to Investigate Disputed Rolling Stone Rape Article

Rolling Stone inserted its disputed rape story back into national headlines by announcing that it has asked Columbia Journalism School to perform an independent inquiry into the editorial process behind the article. The journalism school will produce a report on the article, and Rolling Stone will publish that report unedited on its website.

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New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique

Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.

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Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet.

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7 Public Relations Trends to Watch in 2015

We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.

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