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5 Tips on Using the Magic of Live Video in Your Media Strategy

YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool. | MORE »

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Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas. | MORE »

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Embrace Face Time: Tips for Making the Most of an In-Person Meeting

Landing that face to face interview is just one part of the task at hand. After you’ve set up time to meet with the reporter you’re trying to pitch, it’s time for some serious preparation. | MORE »

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5 Steps That Disappointing Public Speakers Often Neglect

It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head. | MORE »

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Facebook’s Newest Project, Slingshot, Looks to Take on Snapchat (Again)

With the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat’s popularity. | MORE »

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7 Post Graduation Tips for Budding PR Pros

Once the graduation festivities end, you’ll be left to grapple with the question that has probably already plagued the end of your academic career: What are you going to do with the rest of your life? | MORE »

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8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013. | MORE »

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7 Factors in Making SEO Work for Your Brand

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen. | MORE »

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Rough ‘Times’: Good, Bad & Ugly of Management Upheavals

PR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday. | MORE »

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3 Cool Ways To Harness the Power of Your PR Award

Everybody likes a winner. But in PR, there’s more to receiving an award recognizing your hard work than throwing a big party and sending out a press release.  | MORE »

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