Professional communicators in charge of digital walk a fine line between optimizing their Web pages for search and inviting Google’s wrath by attempting to game the system. Keep these three quick tips in mind when trying to improve your ranking on Google.
PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.
Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.