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Can Chipotle Overcome Its E. coli Crisis?

December 7th, 2015 by

You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.

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PR Without Borders

December 7th, 2015 by

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.

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How Valvoline and its Agency Used Competition to Drive a Campaign

December 4th, 2015 by

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.

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Zuckerberg and Chan Raise the Bar for CSR

December 3rd, 2015 by

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

December 3rd, 2015 by

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

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11 Periscope Guidelines for Expert Live Broadcasting

December 2nd, 2015 by

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.

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5 Tips for Creating a Quick Client Video

December 2nd, 2015 by

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.

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#GivingTuesday Offers Lessons in Partnering and Activation

December 1st, 2015 by

Corporate and personal brands celebrate #GivingTuesday.

3 Key Elements to a Google AdWords Campaign

December 1st, 2015 by

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

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How to Get a PR Hit from Op-Eds and Bylined Articles

November 30th, 2015 by

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.