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3 Ways PR Pros Can Use Game Dynamics to Stand Out

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees at the Social Media Conference how to harness game dynamics for their internal and external communications. | MORE »

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Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash

“Keep Tracy Morgan’s name out of headlines,” would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan’s injuries were caused by his failure to wear a seatbelt. | MORE »

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10 Tips for Telling a Story That Engages Audiences

Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story. | MORE »

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‘National Coffee Day’ Fuels Creative Marketing for Dunkin’, Starbucks and Others

If you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe. | MORE »

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The ‘Facebook-Loses-Its-Coolness’ Narrative Continues, and Ello Looks to Take Its Place

There’s no telling if Ello—or any other social media network—will ever unseat Facebook in mainstream popularity. But pronouncements like Ello’s stand against data trafficking will certainly help its case, especially amongst jaded Facebook abandoners. | MORE »

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Apple’s #Bendgate Response Holds Lesson PR Pros Should Keep in Back Pocket

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products? | MORE »

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4 SEO Tips to Maximize the Impact of Your Content

Mike Samec of Gibbs & Soell will be leading a PR News SEO workshop on Oct. 10, and as a preview offers four tips for PR pros to produce content that Google’s search algorithm will favor. | MORE »

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ESPN’s Suspension of Bill Simmons Raises Employee Relations Questions

By goading ESPN into suspending him and having that story—not the story he told on his podcast—turn into national news, Simmons further exacerbated the NFL’s troubles and and complicated its relationship with its compliant television partner. | MORE »

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Stand Out in the Inbox: 10 Do’s and Don’ts for Better Media-Facing Emails

Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter? | MORE »

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#X Marks the Spot for AT&T Campaign Against Texting While Driving

AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.  | MORE »

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