We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out.
The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.
Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie.
The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
Whether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.
Like the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.
Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.