Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.
Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.
The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand.
Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
Google released a significant overhaul of its search algorithm Tuesday in an effort to boost search rankings for “mobile-friendly” sites. If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five tips to help you fix your most egregious mobile mistakes.
While PR and marketing remain distinct, the two disciplines have to work together in many ways—without overstepping the shifting boundary that separates them. Therein lies the challenge.