Water Cooler


avatar

How to Launch and Develop Multi-Platform Audience Campaigns

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured. | MORE »

Leave a comment

avatar

Is PR Behind the Technology Curve?

Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance. | MORE »

Tags: , , , , | Leave a comment

avatar

3 PR Content Metrics You Need to Take More Seriously

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task. | MORE »

Leave a comment

avatar

The Ideal Crisis Response Team for Communicators

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes. | MORE »

Leave a comment

avatar

4 Social Media Data Management Tips

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive. | MORE »

Tags: , , | Leave a comment

avatar

Subway Reducing Reliance on Personal Endorsements

Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems. | MORE »

Leave a comment

avatar

How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »

Tags: , | Leave a comment

avatar

15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic]

We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.  | MORE »

Leave a comment

avatar

7 Strategies for Strong Influencer Relationships

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market. | MORE »

Leave a comment

avatar

McWhopper PR Stunt Gives Burger King a Boost

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »

Tags: , , | Leave a comment