Water Cooler


avatar

#TheDress Refitted for Salvation Army Domestic Violence PSA

The South African Salvation Army turned the phenomenon of “The Dress” into a compelling ad to raise awareness of domestic abuse.  | MORE »

Leave a comment

avatar

10 Tips to Improve Your Press Release Strategy

Getting your press release noticed is more difficult than ever. If you’re finding that you’re not getting enough bites that turn into coverage, it may be time revisit your overall strategy. With that in mind, here are 10 tips for refining your press releases.

 | MORE »

Leave a comment

avatar

#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making.

 | MORE »

Leave a comment

avatar

Instagram, Now Bigger Than Twitter, Introduces ‘Carousel Ad’ Feature

How can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.

 | MORE »

Leave a comment

avatar

5 Tips for Using Snapchat from 16 Handles

Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.

 | MORE »

Leave a comment

avatar

Infographic: Tips to Help You Ace Your PR Internship Interview

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

 | MORE »

Leave a comment

avatar

4 Reasons Why E!’s ‘Royals’ Video Went Viral

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill.

 | MORE »

Leave a comment

avatar

Do’s and Don’ts for Engaging with Media on Twitter

To capitalize on a new video embed Twitter just rolled out, PR pros first need to know their way around the microblogging service.

 | MORE »

Leave a comment

avatar

#PowerOfPR: 4 Key Elements of Your Measurement Dashboard

There are certain elements that should be included in all measurement dashboards if you hope to properly collect and analyze data about your communication efforts.

 | MORE »

Tags: , , | Leave a comment

avatar

Top Tweets from PR News’ Top Women in PR Awards

With so many talented communicators gathered at PR News’ Top Women in PR Awards in New York City last Friday, inspiration abounded and left the room in the form of tweets. Let’s take a look at some of the top tweets from the event.

 | MORE »

Leave a comment