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Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights. | MORE »

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What’s the First Thing You Notice When Meeting Someone New?

It’s basic human nature—ingrained in us from birth—to make decisions about strangers the moment we encounter them. It happens whether we like it or not. Knowing what people first notice about you can mean the difference between success and failure. | MORE »

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6 Rules for an Engaging Social Media Messaging Strategy

Effective communication on social media requires proper planning and execution. Here are some basic rules for creating engaging messages. | MORE »

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Taco Bell ‘Blacks Out’ Its Social Media Presence to Promote a New App

Whether or not you’re looking to chow down on a chalupa anytime soon, you have to admit that Taco Bell’s social media black out is creative. In a welcomed break with many brands’ social strategies, it’s also not obtrusive or annoying. | MORE »

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5 Measurement Methodologies to Analyze a PR Strategy

The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety … | MORE »

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Taylor Swift Backlash Could Be a Case of No Such Thing as Bad Publicity

NYC and Co. should send thank-you notes to some of the New Yorkers who are now disparaging Swift as a spokesperson for New York City. | MORE »

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How to Give an Effective PR Presentation, Let Us Count the Ways

While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake. | MORE »

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Facebook Wants to Host Publishers’ Content Directly on Its Mobile App

Publishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices. | MORE »

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Infographic: Have You Ever Heard of Google Helpouts?

For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers. | MORE »

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Crisis Communications at Work in NYC Ebola Case

Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.  | MORE »

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