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WhatsApp Closes in on 1 Billion Monthly Active Users

WhatsApp’s 900 million monthly active users milestone and a look at some demographics showing who is using messaging apps should be enough to convince communicators that if they have any interest at all in reaching young Americans they are going to have to figure out how to integrate this channel into their communications programs. | MORE »

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A 3-Step Recipe for Marketing to Millennials

Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo. | MORE »

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Redskins Twitter Fail Is a Lesson and a Reminder to Communicators

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover? | MORE »

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How to Launch and Develop Multi-Platform Audience Campaigns

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured. | MORE »

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Is PR Behind the Technology Curve?

Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance. | MORE »

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3 PR Content Metrics You Need to Take More Seriously

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task. | MORE »

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The Ideal Crisis Response Team for Communicators

Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes. | MORE »

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4 Social Media Data Management Tips

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive. | MORE »

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Subway Reducing Reliance on Personal Endorsements

Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems. | MORE »

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How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »

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