Water Cooler


avatar

3 Tips to Make PR and IT Work Together More Effectively

In the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts. | MORE »

Comments Off

avatar

8 Benefits of Business Blogging [Infographic]

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader. | MORE »

Tags: , , | Comments Off

avatar

7 Client Mistakes Made by PR Agencies

In the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.
 | MORE »

Comments Off

avatar

4 Twitter Assumptions PR Pros Commonly Make

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.  | MORE »

Tags: , | Comments Off

avatar

How Google+ Just Became a Lot More Like Pinterest

Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar. | MORE »

Comments Off

avatar

3 Tips to Make Your Crisis Management Practice Ready for Any Scenario

At a crisis management workshop at the Counselors Academy conference led by Joan Gladstone of Gladstone International, attendees were asked if they were prepared to say yes whenever a clients asks for help in a crisis. “If not, you’re taking a big risk that your clients may go elsewhere for crisis communications counseling and other PR services,” Gladstone said. | MORE »

Comments Off

avatar

4 PR Takeaways From Carly Fiorina’s Campaign Announcement

Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message. | MORE »

Comments Off

avatar

7 Tumblr Do’s and Don’ts

At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of General Mills will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs. | MORE »

Comments Off

avatar

How CVS Health’s Agency Maximized a Hashtag’s Buzz

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things. | MORE »

Comments Off

avatar

5 Writing Questions You’re Too Embarrassed to Ask

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.  | MORE »

2 Comments